One of the most important confrontations in the eCommerce business environment is Shopify vs. Amazon. Both Amazon and Shopify have a vast reputation to make the choice between a challenging one. To ease your selection process, we have carried out detailed research on these two platforms.
When selling your things online, one of the essential considerations you’ll make is which eCommerce platform will perform best for you. While making this decision, you will look at Amazon and Shopify because these two are prominent players when it comes to the eCommerce world. Making a choice between these two platforms is difficult as both are reliable and have great options for the sellers. Both Amazon and Shopify have a strong history, with Shopify powering over 800,000 businesses and Amazon attracting 2.5 billion monthly visitors.
Amazon vs Shopify: What is best for sellers?
Let’s have a thorough look at these two platforms. The primary distinction between Amazon and Shopify may seem clear, and it is! Shopify focuses on designing and growing your store from the ground up, whereas Amazon is a ready-made marketplace. In other words, Amazon readily attracts buyers to its single online marketplace, allowing you to reach millions of potential consumers around the world, but Shopify provides you with the means to create a standalone web store rather than putting you in front of customers.
To gain access to Amazon’s client base, you must, of course, give something in exchange. Amazon will receive a portion of every sale you make. Shopify, on the other hand, requiring you to market your store once it has been created and constructed because there is no pre-existing traffic. It allows you to keep more of your sales profit because you will not be paying a charge for the sales you make.
Without any technological knowledge, prospective entrepreneurs may create their own online store with Shopify. It’s a wonderful place to start for individuals; especially rookies, who wish to start an internet business with minimal experience because of its simplicity, user-friendliness, and a slew of design features.
Shopify is all about creating your own high-quality online store. This, of course, means that you will not be directly competing with anyone else because the store is yours. It will be fun while creating your store, and it is certainly exciting. However, the actual work begins when you realize you’ll need to locate consumers and bring traffic to your store in order for it to succeed.
Amazon vs Shopify: order fulfillment
If you sell your product on Amazon, Amazon FBA (Fulfillment by Amazon) will handle this for you. Uncle Jeff has various warehouses across the world where sellers’ stocks are stored, as well as thousands of staff who will ship your products to clients who place orders on the platform. This is extremely handy for third-party sellers because all they have to do is send their products from the factory to the warehouses and do business from the comfort of their own homes, in front of their computers.
The Shopify Fulfillment Network, on the other hand, was recently launched by Shopify. Although it isn’t as simple as Amazon FBA, it is the platform’s first attempt to compete with Amazon’s fulfillment services.
Pros of selling on Shopify
Quick and easy to set up and use
Shopify makes it simple to open an online store without having to worry about server and development costs. There is also a lot of information and video training on the Shopify website. All you need to start your own business on Shopify is to have a product to sell.
Integrating a safe and dependable payment method is a major barrier for online retailers. Buyers should be able to pay using a variety of payment methods through your payment provider. The payment gateway is easy to set up on Shopify for store owners. The Stripe payment option is supported on the platform, allowing purchasers to conduct transactions without incurring additional fees.
24/7 customer service
Shopify professionals are available via email, live chat, or phone 24 hours a day, 7 days a week; to answer any questions and ensure that your store runs smoothly at all times.
The pros keep on coming with Shopify! You can acquire a free 90-day trial of the basic plan, design and build your business, and test it out. During this period, you can use Shopify payments, which are also free; in order to obtain a better understanding of how a Shopify store might benefit you. Because it’s such a versatile platform with access to ecommerce tools and apps, it’s a good fit for a new eCommerce business.
Pros of selling on Amazon
Pre-existing customer base
You’ll need to start from the beginning with your marketing funnel if you’re launching a new business or expanding an existing one online. Because Amazon has millions of customers and a high conversion rate, its SEO method makes it simple to rank and sell your products.
When it comes to online buying, buyers are hesitant to buy from unfamiliar retailers. Sellers benefit from Amazon’s brand authority and dependability.
We can’t get enough of underlining the importance of Amazon SEO. Your product listings should include relevant search words that are well-optimized. The higher your ranking is, the more sales you’ll make. Additionally, because your listing pages are hosted on Amazon, which has a high domain authority, your listings are likely to be displayed on Google as well.
Conclusion on Amazon Vs Shopify
Should you put your entire savings into Shopify or Amazon? We think you can decide now by yourself. You don’t want to miss out on the mutually exclusive benefits of each platform. As a result, including Amazon and Shopify in your company makes sense. Amazon is a superior alternative for most sellers, especially if you’re just getting started. It’s wonderful to have control with Shopify if you’re already a seller.
Amazon is a wonderful location to start if you’re a new seller with no consumers and to expand your business. Shopify is the way to go if you want to extend your online presence and put more effort into your online business. Amazon vs Shopify; What is your decision? Please comment below.